Food Talk Privilege

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client

Food Talk organizes unique dining experiences across India. They also run India’s largest food community across many social platforms. Visit their website here.

My role

I was the lead product designer for Food Talk Privilege.   Its a mobile app for discovering dining experiences locally and get great deals on purchasing them.

Challenges
  • India is a very small market for paid or subscription-based apps.
  • The redemption process was our key focus for the app.
  • The environment in which the app was supposed to be used (restaurant tables, crowded, connectivity issues, dirty hands)
solutions

Through interviews, surveys and some guerrilla research at Food Talk Events – We created the Privilege app. It’s a hyperlocal subscription-based service which gives users not only the tool to discover great restaurants and food joints but also gave them huge discounts. A detailed case study on the research, prototyping and the process is showcased here.

Results

Food Talk Privilege is now India’s largest dining privilege app along with being top few paid apps with more than 10,000 subscriptions.